Welcome to Willisch Finance! First ever business build on Terra to introduce world of cryptocurrencies and finance into real world loyalty system!
Before I get into specifics about our project let me give you some background about Willisch. We produce premium hand made ice creams for almost 40 years now. Our business grow exponentially last 5 years and you can buy our products online, one of 40 Willisch ice cream shops or in biggest European retail chains like Lidl, Carrefour (3k+ stores). We are deeply focus on quality and innovation. Willisch is first company in Europe invent technology allowing to deliver ice creams within 48h from order in perfect frozen condition. In 2021 we sold 100 000 ice cream cups just in our online store.
Last year we realised loyalty App called “Lodoappka Willisch” available on iOS and Android. That’s how the idea to create our project started. We love our clients and unlimited possibilities Terra have to offer. That feels like match made in heaven. For years we were trying to reward loyal customers other than collect thousands of points to get free “key ring”. Our mission is creating project that not only reward loyal customers and investors but also educate how to utilise Terra to financial freedom if not generation wealth. But the best part of this idea is that every day we have access to thousands of clients knowing nothing about cryptocurrencies and DeFi.
Ok, so we already have real world company love by millions. We also have loyalty App where customers can earn our utility token by recommending App or buying ice creams. So, now let’s talk about crypto side.
There are 2 tokens in Willisch ecosystem in perfect synergy with each other.
Security token - ICW (Ice Cream Willisch), and utility token - WCOIN (Willisch Coin).
Use case for ICW token:
We plan to open additional 200 stores by 2026, more stores we got more potential investors we can bring into world of crypto. To achieve this goal, we plan to run 2-4 pools per month, each for open one specific store. We plan to run them on willisch.finance and gateway.pylon.money. By locking UST tokens for 12 months (estimated period), investors will receive ICW & WCOIN tokens. First WCOIN claim will be available after 1 month. All ICW tokens claim after end of lock period using Willisch Finance. Every ice cream store will have its own ICW token (for example Willisch x Pylon will be ICW1 next store ICW2 etc). Moreover, it is a security token, so all ICW tokens are back up in real world asset - ice creams (for example 1 ICW = 1kg Willisch Ice creams. If investor want to exchange ICW for money, Willisch can always buy them for market value equivalent of kilograms of ice creams it represents, or they can trade it on Willisch Finance). Owning ICW will give investors passive income 5-20% APR (50% pay in WCOIN and 50% in UST).
Investors will get extra loyalty bonus pay in UST - longer you hold more bonus you get (up to 5%). We plan to have extra benefits for ICW investors like lifetime free ice creams in dedicated Ice cream shop they help build, visit in Willisch headquarters, dinner with Robert (Willisch CEO) and much more.
Use case for WCOIN token:
Simply saying more WCOINs you own, more APR you get on your investment in ICW. By scanning QR code on our products, clients will get free WCOIN’s and UST in loyalty App “Lodoappka”. Clients can exchange WCOIN for free products in “Lodoappka” or use it on Willisch Finance to get more rewards. Before tokens can be moved into private wallet they will need to be lock in single or LP staking on our finance platform. That way we provide constant liquidity and help with growth of Willisch ecosystem. Willisch will provide initial liquidity for WCOIN.
- Loyalty App launch on iOS and Android
- Willisch Finance website launch with demo version of Finance App
- Customers can earn WCOIN by scanning QR codes from products using loyalty App
- Finish tokenomics and white paper
- Development team start working on Willisch Finance App
- Finalise all partnership details between Willisch x Pylon and other Terra projects
- Start process with retail chains to launch Terra ice cream pack
- WCOIN: Deposit UST to earn WCOIN
- Finalise artworks and flavours for all Terra ice cream cups
- Willisch Finance App launch including SWAP, UST deposit and LP staking
- ICW: deposit UST to invest in new ice cream shops (for example Willisch x Pylon) to earn ICW and WCOIN
- Terra ice creams collection in retail chains / online
- Support for learning more about crypto and Terra ecosystem for Willisch customers
- Opening of “Willisch x Pylon” ice cream shop
Please check summary with additional details in more visual pleasing PDF in link below:
Like we mention on beginning, we also want to educate people about cryptocurrencies and help grow Terra ecosystems. We are currently working on partnerships with other Terra projects to help us with that mission. We want to start with 2 unique ways to collaborate with other projects:
1. Terra Projects ice cream collection:
- Launch Summer/Autumn 2022 in big European retail chain (around 13 000 cups / campaign)
- 4-8 custom design Terra projects ice cream cups
- Clients will get WCOIN + UST + Terra Projects native tokens include in this edition
- Estimate value of every token around $1 ($5-9 in total tokens value)
- While claiming tokens we will educate customers about projects and lock them first on Willisch Finance
2. Open dedicated ice cream shops for example “Willisch x Pylon”:
- Interior design combine both brands
- Unlimited marketing potential
- Place to learn about both projects & Terra
- Start with 3 “Willisch x Pylon” ice cream shops and hope for many more down the road
- Hundreds of potential investors per day not related to crypto market
We hope most of 200 additional ice cream shops we plan to open will be collaboration with best Terra projects.
Benefits for MINE and WCOIN stakers that participate in WCOIN and ICW pools:
- Exclusive WCOIN air drops for MINE & WCOIN stakers (estimated 1% WCOIN total supply, more details down the road)
- MINE & WCOIN stakers will reactive free ice creams in all “Willisch x Pylon” and other Terra projects Ice cream shop (for example Willisch x Anchor)
If you have any ideas how we can improve please feel free to let us know.
We do hope you like our project and we make it great together!